Let’s pretend you’re one of the most-known names in the meat industry. Let’s pretend your number-one selling product is hot dogs. Now, I’ve got no real demographics in front of me, but wouldn’t you want brand loyalty from men? So now, just for funsies, let’s just assume that fathers are men too. Using all this logic, wouldn’t a company like Oscar Mayer want to play friendly with fathers?

They should want to. But they’re not. And fathers, you should be mad. Your friend is stabbing you in the back. And as a coup de grâce, Oscar Mayer even jabs at father bloggers too.

Oscar Mayer’s new suite of commercials is so toxic for fathers that it’s making me rethink grilling season.

While watching the NCAA this year, many viewers used the commercial breaks to run to the bathroom, update their brackets and throw another batch of jalapeño poppers in the oven (or fryer). Bob Cook, on the other hand, watched the commercials. That’s when he saw the one for Transamerica. You know, the one that suggests that if dad’s dead, everyone’s better off.

Remember the Great Huggies Dad-Diss of 2012? You know, the one where Huggies hired a team of awesome commercial-maker-types and created a series of commercials that reduced fathers to rubble? One portrayed a bunch of normal-looking, loving fathers with their babies, all lined up in a room, with the following smug female voiceover:

“To prove Huggies diapers can handle anything, we put them to the ultimate test: dads…alone with their babies…at naptime…after a very full feeding.” Blah blah blah, then “grab a dad and see for yourself…” blah blah blah.

In a piece titled “Why Brands Should Enable the New Dad” yesterday, Matt Carmichael talked facts and figures about the recent father research by The Parenting Group and Edelman. What they found is that fathers feel that they’re doing a whole lot of grocery shopping and not getting credit for it.

Carmichael says that basically anywhere between 40% and 70% of dads say that they’re doing the grocery shopping for their household. The graphic above is from The Parenting Group and Edelman, minus our always-rude vandalism.

This commercial’s been floating around since the Oscars, but we let it go just to create a false sense of security. But, it’s been long enough, and Hyundai had its fun. Time to die.

Hyundai, your Azera commercial “Modern Life” does not depict modern life at all, propagates the untruth that fathers are incapable parents and cooks, and is insulting to mothers. So shame on you.

Some serious sh*t went flying onto Huggies’ wall yesterday. The fallout was in response to their latest “Dad Test” campaign, which was a series of 30 second commercials which transformed randomly photogenic dads into lab rats – or was I watching a preview for an Inception sequel?

Oh well, who needs to pay for focus groups when you have a free corporate Facebook page? When all else fails, use minigun.

In just one week, over 1 million people have watched Adam Ladd’s daughter Faith identify brand logos, and the internet universally said “awwwww.” We decided to drop Ladd a line and ask him a few questions about his daughter, his Ohio-based graphic design business, and of course, fatherhood.

First things first, check the video after the jump.

We’ve been doing a fair amount of talk here about “dadvertising” lately – that is – ads involving or aimed at fathers. But what if these dadvertisements weren’t for fathers, but rather featured fathers to get to mothers? This is the question that ModernMom blogger Liz Hawks kicks around to varying degrees of success. And thanks to my buddy Kat Gordon, Founder of Maternal Instinct for bringing this article to my attention.

First off, let me just get this out of the way: Damnit, Hawks – let us have something. We’re finally starting to see commercials with a positive portrayal of fathers, and you’re going to make me think that marketers and ad wizards are just trying to get to you?!