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Fathers pull their inspiration from weird places. Some of them pull it out of their own father’s teachings. Some of them pull it out of necessity and learn on the fly. But what indisputably prepares you for fatherhood the most is video games. Old NES games, specifically. Look, that console had two... 
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Making fun of dads because they are “pretty much just giant children” is soooooooo 2011. Maybe y’all ain’t heard, but dads are getting all sorts of respect lately – not because they’re doing anything different, but because - ugh - who didn’t want to loosen... 
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I’ve been calling out dad-bias in commercials for years now, and really wanted to put the nail in the coffin. So I watched, noted and rated 140 commercials in 2013 that featured fathers as main characters. And if I was looking for a fight…man, I couldn’t have done it at a worse time.... 
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Hey, are you basically boned because you haven’t put together any neat little handicraft cards together with the kids for Father’s Day? Do you honestly see yourself getting down to Walgreens anytime soon to correct that?

I didn’t think so. So check out these rad little “cuff cards” from a Bonkers About Buttons Facebook site. I guarantee that you can find some colored paper somewhere, and if you’re looking for the buttons to do the craft, just rip some off of one of your dad’s shirts and destroy it! Then you’ll know what to get dad next year for Father’s Day.

Quick disclaimer before the sauce: we aren’t endorsing that father’s make their own handicraft cards, not that they mutilate their own shirts. We just know that there are non-dads out there who read this site; mostly mom-bloggers spying on us, but whatevs.

Bonkers About Buttons (Facebook)


Or at least that’s what Liberty Mutual, the eighth largest auto and home insurer in the country, wants you to do. For Father’s Day, they recommend checking up on dad and make sure he’s still got what it takes to stay safe on the road (and keep Liberty Mutual in the black by not shelling out for fender-benders).

Liberty Mutual wants you to take this opportunity to “start the conversation” with your dad, maybe take a long drive, and find out just how he’s doing. It’s not a bad idea, in principle. Elderly people can lose some of their mad skills behind the wheel, and it is good to be in touch with your parent’s health. But it’s in the implementation that Liberty Mutual loses me.

Check out how silly this all gets after the jump.


Entrepreneurs and small business owners are in a unique position where they can not only run a business, but surround themselves with family. For these dudes, hiring their children is common – and depending on the family dynamic, brings the family closer together.

At least according to our buddies over at the Wall Street Journal. All I could think of the whole time was “Tommy Boy.”

One of the people interviewed for the article, Jennifer Rankin, started out in her family’s lawn care business as a teenager. She started out helping out with things like mopping, cleaning, dusting, and cleaning toilets. She didn’t intend on sticking with the company – but after getting a degree in marketing and communications, things changed.

“It hit me how much sweat, blood and tears my parents have put into this place,” said Rankin. “…I would not be OK with it being handed over to somebody else.”

It’s that sort of pride and bond that helps every day be Father’s Day for family businesses – if you work for your father, check out the WSJ article – it’s a nice reminder that not all children that inherit companies are privileged, unskilled brats.

Sauce: Wall Street Journal


I seem to remember my wife’s uterus beating a tad harder than normal when we saw the current ad for Oreos: featuring a son who wakes his father up early for a stroke-of-midnight Father’s Day treat.

And yes, I immediately thought “oh my god, Oreos would be the bomb right now.” A man’s stomach, of course, is the equivalent of a woman’s uterus.

Ace Metrix, an ad-testing firm, gave the Oreo spot a score of 629, which was 35 points (22%) above the norm of 594.

Oreo also had the highest-rated Mother’s Day ad as well. Because fathers and mothers can both appreciate the deadly combo of palm oil, high fructose corn syrup, and vaguely chocolate-like stuff. But if the ad works, it works. The numbers, as they say, don’t lie.

You can see the Father’s Day ad over at Ace Metrix.



The Times of India has a couple suggestions for Father’s Day. And if you follow these, your dad will hate you.

Designer Meera Gupta tells the Times of India to “try for slim-fit, short, bold printed shirts with white wide bottom pants or tightfitted t-shirts with stripes or even prints with off-white high waist pants.”

Another designer, Monika Arora, suggests to “choose a nice pair of bell bottoms with a good amount of flare. Team it up with a nice shirt with polka dots.”

Do this if you’d like your father to hate you. And I don’t mean a passing hate followed by a father-son lunch. I mean a hatred that transcends generations. You will be shamed, and you will be erased from the family tree.

Sauce: Times of India


Father’s Day Facts & Trivia

Well dudes, Father’s Day is in just a couple of days. It’s time we went over some nuts-and-bolts about it.

We’ve got facts, figures and trivia after the jump!


I always appreciate reading articles about fathers being written by mothers. I wonder what it must have been like when the mom-in-the-workplace boom happened, and a bunch of dudes wrote Wall Street Journal articles about moms.

WSJ writer Sue Shellenbarger sticks it to us fathers in her article “Parenting Styles: Dad Challenges, While Mom Calms.” I can’t help but feel like her post needed some counter-points. And since she said she interviewed “several couples” but then only quoted the mothers – I’ve got to speak on behalf of the dudes.


Dear Sophie
Movie(s) Available!

This commercial’s been around for a month or so, not that it gives me street cred to say that.

A father starts a Gmail account for his daughter and writes e-mails to her, linking pics, videos and Google Maps links. He hopes to share it with her someday. BTW, Sophie’s clearly got siblings. Poor, unloved siblings.

Also, don’t try this at home, because it’s actually against Google’s TOS. That’s “Terms of Service,” stupid.