All Posts by: Zach Rosenberg


My favorite thing about being a father is having fun with my son. I love to laugh with him, and it certainly gets a good laugh when I go down a slide that I’m clearly too big for.

But this wouldn’t be 8BitDad without me mentioning that I remember playing video games with my dad. When I was a kid, we’d play NES adventure classics like The Legend of Zelda and StarTropics together. We’d even play Street Fighter II together later when I got a Sega Genesis.

These days, every kid’s got video games, but it’s still a special experience to share them with my son. And when my son plays games like Street Fighter IV or The Legend of Zelda: The Skyward Sword, it reminds me of the generational link between my father and I, and my son and I.


world's toughest job

This post is sponsored. Please see end of post for details.

Fatherhood is all seat-of-your-pants decisions. Whenever I think I’m a couple of steps ahead of my son, he proves to me that I’m not. As a dude that reads tons of dad blogs and other parenting articles, I typically think I’ve got a one-up on my son. And then my son will say or do something that takes me to a knee and makes me rethink everything I know about him.

Okay, so let’s flashback. Before Mother’s Day, Cardstore and ad agency Mullen made a video that I wasn’t the biggest fan of. I won’t go into it here because dude, I already did. So, if you’d like, you can read it HERE.

The great news is that Cardstore listened to criticisms and was excited to share their Father’s Day video with a bunch of bloggers – and I like it a lot more than the previous offering.



Any dad that’s worn a baby carrier knows that there’s a sweet, bundle of joy in front of you that you’ve got to protect. And that is, of course, your testicles.

Look, you’re a good dad and you’ve got a handle on that fatherhood thing. But getting kicked in the junk is not fun. That’s why the Kiccup exists – it’s a shield that hangs below your baby carrier and protects you from wild baby-kicks.

Every warrior needs armor, and gentlemen, if you’re not protecting your meatballs, then what in the world are we doing here? Amirite or amirite?


Leave Kids Alone With Dad

Making fun of dads because they are “pretty much just giant children” is soooooooo 2011. Maybe y’all ain’t heard, but dads are getting all sorts of respect lately – not because they’re doing anything different, but because - ugh - who didn’t want to loosen up the grip a little, amirite?

Buzzfeed didn’t get the memo, so they put out an hilarious article titled “24 Reasons Kids Should Never Be Left Alone With Their Dads“. And besides some of the photos being genuinely funny with no real gender-specific blame to lather onto dad, it’s just kind of, well, you know…phoned-in.

But here’s the thing: when you beat dads down over and over and make moms distrustful of them (even in jest), all it makes society say is “don’t leave your kids alone with dad – you KNOW what they do!” And then guess who has to deal with the pressure of raising kids, working, and doing their damn thing? Moms. So lay off, kk?

In light of this, I present to you 24 reasons (plus a bonus, you motherlovers) your kids should be left alone with their dads.


LOL Dad Mess

Lowe’s wants you to know that if mom wants to go out and buy stuff for the home while dad’s at home playing with the kids, that’s totally cool. And the result, not-surprisingly, is that it’s totally cool. But then Lowe’s also wants you to know that if mom is on a business trip and dad’s home with the kids for longer than an afternoon, well…hold onto your pantsuits.

Or something.

All three spots are by BBDO, which was also responsible for a couple of dadcentric commercials this year, including a good one for AT&T, starring paralympian Heath Calhoun, and a less-good one for Embassy Suites. This makes BBDO an agency to watch in the fatherhood market; they get it. Even if BBDO isn’t hitting the bullseye every time, they’re aiming for the target.


Armed Dad with Prom Date

Okay, I get it. Fathers are the protectors of their daughters, and so when a boy comes to pick them up for prom, the totally rational, logical and hilarious thing to do is to get out your gun and take a photo that says – in its worth of 1,000 words – “if this boy touches my daughter, I’m going to shoot him.”

So, Bossip, “the premier destination for African-American and Black celebrity gossip, Black reality shows, pop culture and entertainment news” (their words, not mine), ran a gallery of armed dads posing with their daughters and the daughters’ prom dates. And what you see next, as Upworthy would say, will change your life. Or not.

But here’s my real question: is this funny? Or are we too judgy?


Rehtom Commercial

What happens when an online card vendor wants to “win” the Mother’s Day season? They create a viral video. And that’s just what American Greetings (for did with the help of ad agency Mullen. And if your vagina doesn’t tremble with love and happiness after seeing this video, then you’re probably not human. Or something.

The video, “World’s Toughest Job” is a well-meaning stunt meant to make people think about how much mothers do for their families. But it all comes off as martyr-mom falsehoods that insult more people than it compliments, including moms.


Boomer and Carton

Major League Baseball has its first tiff of the season, but it’s not among players. It’s not because someone got hit by a pitch, or because someone slid into second base with their cleats too high. What happened was much more sinister: Mets second baseman Daniel Murphy missed his second game of the season Wednesday night while on paternity leave.


Oh sure. You don’t think that it’s a big deal. But according to professional meathead WFAN radio hosts Craig Carton and (former NFL quarterback) Boomer Esiason, Murphy’s time home with his newborn is nothing short of a waste of time. One of these sweethearts would actually rather see his wife undergo surgery than miss Opening Day.