So JCPenney done did it now. First, they get in trouble with an anti-gay mother’s group for hiring Ellen DeGeneres as a spokesperson (and not backing down). Now, JCPenney launches a Father’s Day ad featuring not one – but two dads. And the kicker is, those dads are gay. Like, gay for each other.

SRSLY, JCPenney, this is an awesome step in the right direction not just for dadvertising, but for advertising as a whole – and 8BitDad salutes you. See the full (uncropped, un8bit’d) ad after the jump.