Here’s an unfortunately-hilarious find from Innocent brand kid drinks at Sainsbury’s, who we just praised yesterday for their family-friendly commercial.
Originally found on Reddit, sauce below.
Archive: September 27th, 2011
Last Tuesday, “The Official Blog of the National Fatherhood Initiative” gave us some shocking news – so shocking that it took us a week to post it.
From a recent survey, Chevy suggests that dad is the “Carpool King.” The survey, by Harris Interactive, found that, most interestingly, 80% of U.S. fathers with children age 17 or younger “take an active role in daily family life,” and better than 70% of those drive their kids to school, daycare and/or extracurricular activities.
Chevy, by the way, is making a big push for fathers. Just yesterday, we mentioned their father-friendly commercial for the Traverse. And if they’re commissioning a survey about fathers and carpooling, you’d better believe Chevy’s making a move for fathers.
It’s interesting that although when we think of carpooling, we think of the “soccer mom,” we might see a shift soon – not only on the road, since that’s already happening, but in our perceptions of caregivers.