2013 Commercials

Observations on Dad-Bias in 140 Commercials from 2013

I’ve been calling out dad-bias in commercials for years now, and really wanted to put the nail in the coffin. So I watched, noted and rated 140 commercials in 2013 that featured fathers as main characters. And if I was looking for a fight…man, I couldn’t have done it at a worse time.... 

Meet Spider-Dad

There’s been a lot of superhero dad action as of late. There’s this solider who came home to surprise his son dressed as Spider-Man, the always fun-loving BatDad, Lambo BatDad pulled over on the way to a children’s hospital, YABD (yet another BatDad) with BatKid who saved San Francisco... 

The Ugly Truths Behind Caillou, Curious George and Max & Ruby

Oh sure, the cartoons that your child watches seem okay. They seem educational. They teach our little ones about emotions by showing them a funny character in all sorts of mayhem. But did you know that some of your child’s favorite shows are harboring big secrets? It’s true! The networks... 
Making Retro Video Game Pixel Art With Perler Beads

Making Retro Video Game Pixel Art With Perler Beads

One of the best parts of being a this-generation parent is doing nerdy stuff with your kids. And it’s just a bonus when you get to nerd-out with your kids while revisiting an old summer camp craft. The most awesome of all summer-camp-crafts-turned-nerd-craft has to be Perler beads. These things basically... 
Letter To My Son About Excel

An Open Letter to My Son About Microsoft Excel

Dear Son, I know you’re only four, and I know that you can’t read. I know that I haven’t let you on my computer much, and I’m sorry. Because what I’m about to tell you is of utmost importance: it’s high time you learned Microsoft Excel. A lot of people think that Excel is simply a tool for... 
Latest Stories

Rehtom Commercial

What happens when an online card vendor wants to “win” the Mother’s Day season? They create a viral video. And that’s just what American Greetings (for Cardstore.com) did with the help of ad agency Mullen. And if your vagina doesn’t tremble with love and happiness after seeing this video, then you’re probably not human. Or something.

The video, “World’s Toughest Job” is a well-meaning stunt meant to make people think about how much mothers do for their families. But it all comes off as martyr-mom falsehoods that insult more people than it compliments, including moms.


Boomer and Carton

Major League Baseball has its first tiff of the season, but it’s not among players. It’s not because someone got hit by a pitch, or because someone slid into second base with their cleats too high. What happened was much more sinister: Mets second baseman Daniel Murphy missed his second game of the season Wednesday night while on paternity leave.


Oh sure. You don’t think that it’s a big deal. But according to professional meathead WFAN radio hosts Craig Carton and (former NFL quarterback) Boomer Esiason, Murphy’s time home with his newborn is nothing short of a waste of time. One of these sweethearts would actually rather see his wife undergo surgery than miss Opening Day.


Honey Maid Wholesome Dadvertising

Three brands have included gay fathers in their television commercials in 2014 – one of which appeared in during February’s Super Bowl and the other later during the Sochi Winter Olympics. The third, a commercial for Honey Maid graham crackers, came out of the (dot dot dot) gates (whew!) this week and began airing nationally.

The spot, titled “This Is Wholesome”, shows families often left out of commercials – a punk dad, interracial parents and a gay dads.

We’ve seen interracial families emerging in commercials recently in spots by Cheerios and Swiffer, but are gay dads the hot new thing in 2014? Are brands breaking new ground with their gay-friendly advertising? Or is this just the first time we’re really looking for it?


Anthony Herrera Vacation

Anthony Herrera has a special place in our heart. The father of two took his graphic design job and his love for Star Wars and mashed them together in 2011, when we wrote about him tricking his daughter into thinking Ewoks were real.

Herrera recently contacted us to let us know that he’s still up to his old tricks, adding Star Wars stuff to his vacation photos.


lego marvel corrupted save

As a parent, I rarely have to shrug and say “I don’t know.” I’m the dad. I have answers! How is this like that? I know about it. Where does so-and-so come from? I’ll tell you. As many “whys” as my son can throw at me, I’ve got answers. But I didn’t really have an answer for the seemingly most insignificant question: “where did all of our guys go?

I still have no real answer. Not one that would satisfy a five year old.


Super Bowl XLVIII Round-up

It’s possible that the tears welling up in my eyes during Super Bowl XLVIII’s commercial breaks were from someone cutting onions for game day guacamole. But I think – just maybe – a couple of tear-jerking moments came from dads in commercials.

At a rate of $4.5 million for a 30-second spot, brands had the blink of an eye to impact their captive audience. How’d they fare?

By my watch, the good outweighed the bad.


Honored by P&G

Consumer goods monolith Procter & Gamble gave some dads a rash in 2012 when they lathered the London Olympics in commercials thanking moms (and moms only) for their Olympic-level dedication to their kids. And for the Sochi Olympics, P&G’s ad wizards are massaging mom once again with their “Pick Them Back Up” commercial, an ode to the undying ability that moms have to, well, pick their little future athletes back up when they fall.

It would seem that the P&G machine has taken direction straight from their shampoo: Apply commercials to moms. Rinse, repeat.

Amidst the moms campaign hubbub, Procter & Gamble put out what the kids these days are calling a “short film” about Olympian Ryan Suter and his father, Bob Suter, who you might remember as one of them “Miracle on Ice” guys from the 1980 Olympic team. The 3-and-change-minute video, titled “Raising An Olympian: Ryan Suter” is a wonderful tribute to a son and father’s mutual love. And hey, Ryan even mentions Bob picking him back up in the video, so the consistent branding is like, already there, dude.

But is there a catch? Spoiler alert: yes.



Thought you’d be interested in this bit of info: This Spring, an animated movie will round out the story of Batman and his son, Damian. Oh, did you not know that Batman is a father? Damian never showed up in the theatrical Batman franchise, so we don’t blame you.

Titled Son of Batman, it is a Warner Bros. Animation and DC Universe Animated Original Movie (quote-unquote) starring Jason O’Mara as Batman. O’Mara also voices the Dark Knight in another animated movie out now-ish, Justice League: War.

Son of Batman follows the story of Damian Wayne, inspired by the 2006 story arc from the graphic novel Batman and Son. And if you thought Batman had family issues before…get ready for something different.